NEW PRODUCTS

Easy bite recognition Struggling to detect when you've got a bite? Look no further than our high-quality Last Cast Pencil Floats! These eye-catchin...

Get extra distance when casting The Ham & Cheese Pulley Rig with Extra Trace is the to to rig this season. Mainline and two traces in each set ...

Effortless fishing Experience the ultimate thrill of fishing with the Last Cast - Rigged Hand Caster Reel. This mounted rigged hand caster offers a...

Ready for action The Jiggle Lure Blue Bait Kahawai Spinner Lure is perfect for catching Kahawai. The unique dimple texture on the body of the lure...

Ready for action The Jiggle Lure Blue Bait Kahawai Spinner Lure is perfect for catching Kahawai. The unique dimple texture on the body of the lure...

Light and easy to use The Last Cast Telescopic Trident Flounder Spear is comfortable to hold and comes with a 3-prong razor sharp head. It also f...

Smooth and strong The Smart Angler Ultimate 8000 Spinning Reel is a heavy-duty super reel that features a graphite body and handle. This tough and ...

Baits that stay fresher for longer Ready to use salted baits are a convenient option where frozen bait may not be available. The Addiction Outdoor...

Keep your lures organised The Meiho Reversible Fishing Storage Plastic Case was made with your fishing lures in mind. This case features 5 plastic...

Baits that stay fresher for longer Ready to use salted baits are a convenient option where frozen bait may not be available. The Addiction Outdoor...

Baits that stay fresher for longer Ready to use salted baits are a convenient option where frozen bait may not be available. The Addiction Outdoor...

Baits that stay fresher for longer Ready to use salted baits are a convenient option where frozen bait may not be available. The Addiction Outdoor...

The lure that doesn't fight fair The Fishbites Fight Club 5” Dirty Boxer is the curly tail grub you’ve been waiting for. It’s very durable and neve...

Get Paua off the rocks with ease The Sea Harvester Paua Knife with Measure Tool can be slid gently under the paua or abalone to break the suction ...

Kingfish and Tuna candy Confidently take on any fishing challenge with the TSK Tsurikobo Diving Lure. Equipped with a metal lip, welded line tie, ...

Perfect for deep sea angling The Fladen Maxximus Blue Ocean Rod is a great sea fishing rod designed specifically for deep sea fishing. This power...

Quality at an affordable price The Fladen Baitrunner Power Freespool Reel is designed for anglers who need quality at an affordable price. This re...

Perfect long cast sinker The Last Cast Breakaway Sinker with Hook Retainer is designed to cast further complete with retainer for your long cast ri...

Attach line easily to outriggers The Sea Harvester Rubber Bands Size 32 are premium rubber bands in size 32 for various applications. Perfect for ...

IN-STORE PICKUP OR LOCAL DELIVERY IN NAPIER/HASTINGS ONLY.   Irresistible to Snapper and Kingfish The Addiction Outdoors Jack Mackerel is irresis...

Needle Sharp Hooks Feel the power with these Jiggle Lure Live Bait Fish Hooks! With unrivaled strength and razor-sharp points, these hooks are perf...

Highly effective for Kingfish Get ready to reel in those big Kingfish with the Jiggle Lure Spear Vertical Kingfish Blade Jig! Designed with a slee...